Tanaka-hiro-design
Tanaka-hiro-design
My design approach always incorporates the
concept of
"Design Marketing."
In a world where many are already saturated with things and experiences,
what is sought after are further new "values" and "experiences".
However, to derive these, it is essential to appeal to people's
"Insight".
Insights are more difficult to discover than latent needs that people may not even be aware
of,
because they represent a state where the desire itself does not exist.
The concept of "Design
Marketing" provides techniques to extract even a hint of these insights.
I constantly strive to use this concept to derive things
and experiences that appeal to people's insights.
Hiroaki Tanaka
info@tanaka-hiro-design.com
info@tanaka-hiro-design.com
Hiroaki Tanaka
Hiroaki Tanaka History
1985 | Graduated from Tama Art University, majoring in product design |
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1989 | Retired from Hirano Design Inc. Established Geo Inc. in 1990, retired in 2018 |
Established Tanaka-hiro-design in 2019 to the present
Award History
2023 : | iF Design Award – Culligan Super Mini Dispenser Z1 |
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2021 : | iF Design Award - KING JIM "TEPRA" Lite LR30 |
2015 : | iF Design Award Gold - Marssenger Integrated Kitchen Stove |
2014 : | GOOD DESIGN AWARD - NIHON MEDIX SEDANTE NEO |
2013 : | GOOD DESIGN AWARD - KING JIM Recoro |
2012 : | GOOD DESIGN AWARD - KING JIM Grand |
2010 : | iF Design Award - KING JIM Pomera |
2007 : | Red Dot Design Award (Best of the Best) and Design Team of the Year, iF Design Award, GOOD DESIGN AWARD - LG Electronics Note book PC T1 |
2006 : | GOOD DESIGN AWARD - EPSON Desktop PC Endeavor Pro 4000 |
2006 : | GOOD DESIGN AWARD - EPSON Desktop PC Endeavor NT9000 Pro |
2006 : | GOOD DESIGN AWARD - EPSON Notebook PC Endeavor NT6000 |
2006 : | GOOD DESIGN AWARD - EPSON Notebook PC Endeavor NT340 |
2005 : | GOOD DESIGN AWARD - KING JIM NR6700D |
2005 : | GOOD DESIGN AWARD - Fujifilm Velocity U Computer Radiograp |
2005 : | GOOD DESIGN AWARD - Fujifilm Velocity CS Computer Radiogra |
2004 : | Red Dot Design Award - LG Electronic
NOTE-PC X-Note LT |
Judging Experience
2021 : | iF Design Award - Product design category |
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2016 : | iF Design Award Organizer - Chengdu Design Award Product design category |
2013 : | iF Design Award - Product design category |
2013 : | iF Design Award Organizer - Taiwan Liteon design award |
2012 : | iF Design Award - Cycle Design and Innovation Design Award |
2010 : | iF Design Award Organizer - COMPUTEX Design Award |
2009 : | iF Design Award Organizer - iF China Design Award |
2009 : | iF Design Award Organizer - COMPUTEX Design Award |