Tanaka-hiro-design

Tanaka-hiro-design

My design approach always incorporates the
concept of "Design Marketing."
In a world where many are already saturated with things and experiences,
what is sought after are further new "values" and "experiences".

However, to derive these, it is essential to appeal to people's "Insight".
Insights are more difficult to discover than latent needs that people may not even be aware of,
because they represent a state where the desire itself does not exist.
The concept of "Design Marketing" provides techniques to extract even a hint of these insights.

I constantly strive to use this concept to derive things
and experiences that appeal to people's insights.

Hiroaki Tanaka

Hiroaki Tanaka

info@tanaka-hiro-design.com

info@tanaka-hiro-design.com

Hiroaki Tanaka

Hiroaki Tanaka History

1985 Graduated from Tama Art University, majoring in product design
1989 Retired from Hirano Design Inc.
Established Geo Inc. in 1990, retired in 2018

Established Tanaka-hiro-design in 2019 to the present

Award History

2023 : iF Design Award – Culligan
Super Mini Dispenser Z1
2021 : iF Design Award - KING JIM
"TEPRA" Lite LR30
2015 : iF Design Award Gold - Marssenger
Integrated Kitchen Stove
2014 : GOOD DESIGN AWARD - NIHON MEDIX
SEDANTE NEO
2013 : GOOD DESIGN AWARD - KING JIM Recoro
2012 : GOOD DESIGN AWARD - KING JIM Grand
2010 : iF Design Award - KING JIM Pomera
2007 : Red Dot Design Award (Best of the Best)
and Design Team of the Year,
iF Design Award, GOOD DESIGN AWARD
- LG Electronics Note book PC T1
2006 : GOOD DESIGN AWARD - EPSON
Desktop PC Endeavor Pro 4000
2006 : GOOD DESIGN AWARD - EPSON
Desktop PC Endeavor NT9000 Pro
2006 : GOOD DESIGN AWARD - EPSON
Notebook PC Endeavor NT6000
2006 : GOOD DESIGN AWARD - EPSON
Notebook PC Endeavor NT340
2005 : GOOD DESIGN AWARD - KING JIM NR6700D
2005 : GOOD DESIGN AWARD - Fujifilm
Velocity U Computer Radiograp
2005 : GOOD DESIGN AWARD - Fujifilm
Velocity CS Computer Radiogra
2004 : Red Dot Design Award - LG Electronic
NOTE-PC X-Note LT

Judging Experience

2021 : iF Design Award - Product design category
2016 : iF Design Award Organizer
- Chengdu Design Award Product design category
2013 : iF Design Award - Product design category
2013 : iF Design Award Organizer
- Taiwan Liteon design award
2012 : iF Design Award
- Cycle Design and Innovation Design Award
2010 : iF Design Award Organizer
- COMPUTEX Design Award
2009 : iF Design Award Organizer
- iF China Design Award
2009 : iF Design Award Organizer
- COMPUTEX Design Award

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