OFFICE SUPPLIES

The development of a notebook PC by a stationery manufacturer was a risky project, as it required the development of a completely different sales channel from the existing stationery market in the saturated PC market.
We therefore envisioned a business model with a full range of presentation functions in an ultra-compact body, with a primary focus on presentation scenarios on business trips. The first step is to make the full keyboard swivel to fit within the body area, and the mechanical design was solved without compromising any negative conditions such as holes or protrusions on the casing due to the rotating mechanism. This was done by drawing on our previous experience in mechanical design of the first "Pomera" machine. Since the error-free input of letters and symbols is a lifeline for stationery manufacturers, we have thoroughly pursued the stability of input operability.
In order to place the HDMA terminal on the thin body, the cover of the jacks on the back is rotated open to gain height and to utilize it as an angle adjuster for the keyboard, and many other user-friendly ideas are incorporated in the compact body.

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The development of a notebook PC by a stationery manufacturer was a risky project, as it required the development of a completely different sales channel from the existing stationery market in the saturated PC market.
We therefore envisioned a business model with a full range of presentation functions in an ultra-compact body, with a primary focus on presentation scenarios on business trips. The first step is to make the full keyboard swivel to fit within the body area, and the mechanical design was solved without compromising any negative conditions such as holes or protrusions on the casing due to the rotating mechanism. This was done by drawing on our previous experience in mechanical design of the first "Pomera" machine. Since the error-free input of letters and symbols is a lifeline for stationery manufacturers, we have thoroughly pursued the stability of input operability.
In order to place the HDMA terminal on the thin body, the cover of the jacks on the back is rotated open to gain height and to utilize it as an angle adjuster for the keyboard, and many other user-friendly ideas are incorporated in the compact body.

When this product was first planned, it was a time when the enactment of the Personal Information Protection Law restricted the bringing of devices with attached communication functions into conference rooms.　
This meant that meeting minutes had to be handwritten. It was a very tedious task to digitize the minutes after the meeting. At the time, similar devices existed, mainly made overseas, but none matched the Japanese business scene. Ease and reliability of text entry was a top priority for stationery manufacturers. Therefore, a full-size keyboard was installed in a compact body, making it possible to use the same ease of operation in a conference room as a normal PC.
The hinge of this keyboard was designed with a revolutionary mechanical design plan that allows the keyboard to slide while rotating. The iconic design of the keyboard, which is folded up and exposed even when the screen is closed, makes it clear to anyone who sees it that it is a writing machine.

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When this product was first planned, it was a time when the enactment of the Personal Information Protection Law restricted the bringing of devices with attached communication functions into conference rooms.　
This meant that meeting minutes had to be handwritten. It was a very tedious task to digitize the minutes after the meeting. At the time, similar devices existed, mainly made overseas, but none matched the Japanese business scene. Ease and reliability of text entry was a top priority for stationery manufacturers. Therefore, a full-size keyboard was installed in a compact body, making it possible to use the same ease of operation in a conference room as a normal PC.
The hinge of this keyboard was designed with a revolutionary mechanical design plan that allows the keyboard to slide while rotating. The iconic design of the keyboard, which is folded up and exposed even when the screen is closed, makes it clear to anyone who sees it that it is a writing machine.

This is a palm-sized label printer design that can be operated from a smartphone app.
The most difficult part was the size of the cutter button and how much it protrudes from the body. Even with masking tape, the push-off torque was more necessary than expected, We proposed several linkage structures for the cutter blade and button, and were finally able to fit them into the printer as shown here. In addition to a wide variety of pictograms and outer frames, the label has templates that are useful for organizing, creating your own original portrait, or inserting a photo taken with a smartphone into the label.
A wide variety of tape patterns are available, and the cartridge/battery lid can be easily opened and closed so that users can easily replace them and enjoy labeling.

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This is a palm-sized label printer design that can be operated from a smartphone app.
The most difficult part was the size of the cutter button and how much it protrudes from the body. Even with masking tape, the push-off torque was more necessary than expected, We proposed several linkage structures for the cutter blade and button, and were finally able to fit them into the printer as shown here. In addition to a wide variety of pictograms and outer frames, the label has templates that are useful for organizing, creating your own original portrait, or inserting a photo taken with a smartphone into the label.
A wide variety of tape patterns are available, and the cartridge/battery lid can be easily opened and closed so that users can easily replace them and enjoy labeling.

This is the second design project with the theme of "interior goods-like Tepla," following the previous "bag Tepla.
At the time, the theme was to look good on social networking sites, and we thought it would be effective to use a specific motif as the basis for the design. When using a specific motif as a theme, it is necessary to have a worldview that can be shared with the client, Therefore, we proposed a narrative for the initial presentation.
This proposal was based on the Scandinavian interior goods boom that was expected to arrive in the near future, and we proposed a total package design from the initial stage of the main body design. The total proposal to share this worldview was also very effective for the label writer design, which creates a gentle worldview created by masking tape. Press the button on the door to turn on the power and the button on the window to print. And finally, cut the tape with the chimney button.

This is the second design project with the theme of "interior goods-like Tepla," following the previous "bag Tepla.
At the time, the theme was to look good on social networking sites, and we thought it would be effective to use a specific motif as the basis for the design. When using a specific motif as a theme, it is necessary to have a worldview that can be shared with the client, Therefore, we proposed a narrative for the initial presentation.
This proposal was based on the Scandinavian interior goods boom that was expected to arrive in the near future, and we proposed a total package design from the initial stage of the main body design. The total proposal to share this worldview was also very effective for the label writer design, which creates a gentle worldview created by masking tape. Press the button on the door to turn on the power and the button on the window to print. And finally, cut the tape with the chimney button.

The task required a jump up (novelty and change) from the previous model, which was a hit.
The previous model was decorated with ribbons as part of the body to initialize the use of ribbon tape cartridges for the first time. For this new model, we used fabric and its stitched patterning as a design motif all over the top surface of the body to give it a high-quality and elegant look.It is rare to see a product that has been made from an initial sketch proposal as this one was. Of course, even for a feminine item like this I do our best to propose the world view from the initial concept. How to properly consider the balance between market impact and feasibility from the initial stage will greatly affect the development organization and costs later on.　This stationery manufacturer has extensive experience in handling many bags and pen cases made of cloth, and by making this proposal, we were able to create a design that was unrivaled by any other company.
As a result, the new model became a hit, surpassing its predecessor in terms of buzz.

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The task required a jump up (novelty and change) from the previous model, which was a hit.
The previous model was decorated with ribbons as part of the body to initialize the use of ribbon tape cartridges for the first time. For this new model, we used fabric and its stitched patterning as a design motif all over the top surface of the body to give it a high-quality and elegant look.It is rare to see a product that has been made from an initial sketch proposal as this one was. Of course, even for a feminine item like this I do our best to propose the world view from the initial concept. How to properly consider the balance between market impact and feasibility from the initial stage will greatly affect the development organization and costs later on.　This stationery manufacturer has extensive experience in handling many bags and pen cases made of cloth, and by making this proposal, we were able to create a design that was unrivaled by any other company.
As a result, the new model became a hit, surpassing its predecessor in terms of buzz.

A label writer intended for home use must have a simple iconic design to make it easy for anyone to use.

The first idea that came to mind was a simple configuration of parts, like a thin skin and white bean paste.
The most difficult part was the concept of a hinge to prevent the thin skin from being cut off by the rotation of the tape cartridge lid.

A simple design hides a surprisingly difficult element. Of the many TEPRA designs, this is the one I like best.

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A label writer intended for home use must have a simple iconic design to make it easy for anyone to use.

The first idea that came to mind was a simple configuration of parts, like a thin skin and white bean paste.
The most difficult part was the concept of a hinge to prevent the thin skin from being cut off by the rotation of the tape cartridge lid.

A simple design hides a surprisingly difficult element. Of the many TEPRA designs, this is the one I like best.

This is the flagship design of the TEPRA series.
The design of the top-of-the-line model of the TEPLA series, which is compatible with 36-mm wide tapes and equipped with an auto trimmer and automatic tape cutting unit, inevitably increases in thickness and makes the machine look heavier.
Therefore, we designed the machine with a step on the top of the main unit. LEDs are placed on the steps to indicate the status of the machine, giving meaning (function) to the steps. We also aimed to visually reduce the sense of volume by showing the thin skin of the top cover at the step and at the handle.
To avoid the impression that these high-end models have many functions and are complicated to operate, we have tried to keep the tone of the design as simple as possible, so that the user feels that there are fewer elements. Whenever a new special feature is added, we wrestle with it.

This is the flagship design of the TEPRA series.
The design of the top-of-the-line model of the TEPLA series, which is compatible with 36-mm wide tapes and equipped with an auto trimmer and automatic tape cutting unit, inevitably increases in thickness and makes the machine look heavier.
Therefore, we designed the machine with a step on the top of the main unit. LEDs are placed on the steps to indicate the status of the machine, giving meaning (function) to the steps. We also aimed to visually reduce the sense of volume by showing the thin skin of the top cover at the step and at the handle.
To avoid the impression that these high-end models have many functions and are complicated to operate, we have tried to keep the tone of the design as simple as possible, so that the user feels that there are fewer elements. Whenever a new special feature is added, we wrestle with it.

This is the design of the mid-end model of the TEPRA PRO series.
The thickness of the body varies depending on the tape width supported by the model. This model has a tape width of 24mm, but we dared to make the body look slimmer to differentiate it from the top-of-the-line model (which supports a tape width of 36mm). The design is characterized by an edge ridge line that is cut off at an angle toward the front of the handle to reduce the sense of volume. In addition, the window in the cartridge lid is designed to make it easy to see the cartridge type and the flow of tape being ejected. Although the body design gives an edgy and hard impression, we believe that it is actually important to have elements that make tape making enjoyable.

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This is the design of the mid-end model of the TEPRA PRO series.
The thickness of the body varies depending on the tape width supported by the model. This model has a tape width of 24mm, but we dared to make the body look slimmer to differentiate it from the top-of-the-line model (which supports a tape width of 36mm). The design is characterized by an edge ridge line that is cut off at an angle toward the front of the handle to reduce the sense of volume. In addition, the window in the cartridge lid is designed to make it easy to see the cartridge type and the flow of tape being ejected. Although the body design gives an edgy and hard impression, we believe that it is actually important to have elements that make tape making enjoyable.

Strong design & tape loading UI design.
Dedicated case design for loading wide tape for professional label writers.

The precise dimensional accuracy of the case is required to feed tape to the printer. Therefore, the case must be highly rigid. In addition, a stacking function is also required for the case that holds several types of tapes. A mechanical design that satisfied these requirements was required for this project.
However, the most time-consuming part of the project was to design a guidance system that would allow users to easily and accurately load tapes into the case.

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Strong design & tape loading UI design.
Dedicated case design for loading wide tape for professional label writers.

The precise dimensional accuracy of the case is required to feed tape to the printer. Therefore, the case must be highly rigid. In addition, a stacking function is also required for the case that holds several types of tapes. A mechanical design that satisfied these requirements was required for this project.
However, the most time-consuming part of the project was to design a guidance system that would allow users to easily and accurately load tapes into the case.

Design of a fixed-point observation camera. From the beginning of development, the challenge was how to avoid giving the impression of a spy camera.
At the time, there were many spy camera-like products on the market, so the key point was how to make the product appealing as "a product from a stationery manufacturer for fixed-point recording. Therefore, we dared to adopt an adorable character design for the exterior of the product in an attempt to dispel the negative image of being filmed.
The battery lid is shaped like a grumpy mouth to prevent rain from getting inside the case. Raindrops flow outward through the grooves in the lid. On the back of the left and right arms are two large round control switches. This is one of my favorite designs.

Design of a fixed-point observation camera. From the beginning of development, the challenge was how to avoid giving the impression of a spy camera.
At the time, there were many spy camera-like products on the market, so the key point was how to make the product appealing as "a product from a stationery manufacturer for fixed-point recording. Therefore, we dared to adopt an adorable character design for the exterior of the product in an attempt to dispel the negative image of being filmed.
The battery lid is shaped like a grumpy mouth to prevent rain from getting inside the case. Raindrops flow outward through the grooves in the lid. On the back of the left and right arms are two large round control switches. This is one of my favorite designs.

This is a smart programmable clock design that allows users to easily set alarms from any location via wireless LAN and provides voice notifications of appointments.
This “Link Time” is a digital clock that works with Google Assistant, allowing users to set and stop alarms by simply talking to a smart device such as Google Home. The most time-consuming part of the design, however, was the digital notation on the LCD. In order to increase the visibility and legibility of the characters, we decided to use 13 segments instead of 7, which makes the numerals more subtle and allows for a new image. This allowed us to create a new, more subtle image for the numerals. It is our intention to express our commitment as a stationery manufacturer.

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This is a smart programmable clock design that allows users to easily set alarms from any location via wireless LAN and provides voice notifications of appointments.
This “Link Time” is a digital clock that works with Google Assistant, allowing users to set and stop alarms by simply talking to a smart device such as Google Home. The most time-consuming part of the design, however, was the digital notation on the LCD. In order to increase the visibility and legibility of the characters, we decided to use 13 segments instead of 7, which makes the numerals more subtle and allows for a new image. This allowed us to create a new, more subtle image for the numerals. It is our intention to express our commitment as a stationery manufacturer.

This compact scanner is designed to fit compactly on a desk.
In the days without smartphones, scanning newspaper articles was a very time-consuming task. With this stand-alone scanner, you can surround the article you need with a marker and it will automatically take a picture of only that part of the article. The body of the scanner is designed like a paperweight, giving you peace of mind that the scanner will take pictures anywhere on the paper. Of course, it also includes various correction functions for photographing A4 documents and business cards. This type of stationery product became very popular at a time when there were no USB connectors or bluetooth.

This compact scanner is designed to fit compactly on a desk.
In the days without smartphones, scanning newspaper articles was a very time-consuming task. With this stand-alone scanner, you can surround the article you need with a marker and it will automatically take a picture of only that part of the article. The body of the scanner is designed like a paperweight, giving you peace of mind that the scanner will take pictures anywhere on the paper. Of course, it also includes various correction functions for photographing A4 documents and business cards. This type of stationery product became very popular at a time when there were no USB connectors or bluetooth.